Video storytelling is a marketing tactic that uses the naturally engaging video format to tell a story about a brand, company or product. Video storytelling guides viewers through relatable narrative-based content that gets to the heart of their pain points, ignites an emotional connection, and presents a satisfying solution. People get pulled into what’s happening due to a combination of factors, ranging from camera angles to the soundtrack, the characters and the emotion of the story itself.

Video storytelling is much more than a sales pitch, as it focuses on a story rather than a product. It is immersive and powerful, and very effective in driving engagement.