Only in Amsterdam people can turn a grocery store into a disco. Local supermarket Dirk van den Broek in Amsterdam was turned into a roller disco for one night. What started as a joke turned into the best party any convenience store has ever seen. It all started in 2012 when a student posted a note on a pinboard at a big supermarket chain asking if it’s possible to organise “disco shopping” for an hour once a week. The note went viral, gained attention all over the Internet and the innovative collective Tosti Creative took control over the event. Disco Grocery Shopping (Disco Boodschappen) was born.